AmplifyGTM embeds within your team to align marketing, sales, and RevOps into a single, accountable revenue motion - delivering near-term wins while building the infrastructure for lasting, scalable growth.
B2B Technology Companies
Build scalable revenue engines
Private Equity Portfolio Companies
Accelerate growth and maximize valuation
IT Managed Services Providers
Break through founder-led growth ceilings
SaaS Companies
Align GTM to drive pipeline and NRR
Revenue disciplines in one embedded team — executive strategy, marketing, sales, and RevOps
3 integrated phases — with quick wins identified and implemented in parallel from day one
One team owns strategy and execution — so what's planned actually gets done, and results follow
Measured by pipeline, conversion, and revenue — not activity
We specialize in MSPs, SaaS companies, and B2B technology businesses —
both PE-backed and founder-owned —
where the CEO or Founder is ready to move from opportunistic growth to a predictable, scalable revenue engine.
Whether you’re moving upmarket, launching a new service line, or integrating an acquisition, we provide the GTM architecture and embedded execution your team needs to grow systematically — not opportunistically.
See B2B Tech use cases →
We work directly with PE firms — not just their portfolio companies. Whether you need GTM due diligence before a close, post-acquisition revenue acceleration, an underperforming asset turned around, or embedded growth leadership across the portfolio, we operate as a true extension of your value creation team.
See PE use cases →
Most MSPs grow through founder hustle — personal relationships, referrals, and events. We build the revenue architecture that lets you scale beyond founder dependency, with a repeatable engine that generates pipeline independent of you.
See MSPS use cases →
From ICP clarity to pipeline generation to expansion revenue, we align your marketing, sales, and RevOps into a coordinated growth motion — designed to improve NRR, reduce CAC, and accelerate time-to-revenue.
See SAAS use cases →
When growth stalls, companies try many things to ignite it — engaging a high-end consulting firm, hiring a lead generation agency, or bringing in a cold calling service. Each addresses one aspect of the revenue funnel. But isolated solutions produce isolated results. Addressing one dimension of the problem — without aligning strategy, marketing, sales, and operations behind it — will not generate the consistent pipeline and revenue that sustainable growth requires.
AmplifyGTM was built to eliminate that gap. We embed directly within your revenue team — operating as an integrated extension of your leadership, not an outside advisor. We own strategy and execution together, which means we’re accountable to outcomes, not deliverables.
The model is purpose-built for B2B technology companies, MSPs, and PE-backed businesses where the cost of misaligned incentives and slow execution is measured in lost pipeline, missed quarters, and compressed valuations.
Founder & CEO, AmplifyGTM
Amy Roman is a revenue executive with deep expertise in go-to-market strategy, sales leadership, and revenue operations across the B2B technology landscape. She founded AmplifyGTM to bring institutional-caliber revenue leadership to MSPs, SaaS companies, and PE-backed businesses — embedded within client teams and accountable to measurable outcomes.
Her work spans fractional CRO and CMO engagements, portfolio-level value creation for private equity, and GTM due diligence for acquirers evaluating revenue risk pre-close.
OUR APPROACH
Three integrated phases, each building on the last — while quick wins are identified and implemented in parallel from day one. We don’t make you wait for results while we get organized. We don’t just advise. We embed, execute, and are accountable to outcomes.
No two clients are the same. Our engagements are designed to solve whichever combination
of the following challenges is most relevant to your situation — these are
some of the most common, but not the only problems we solve.
Founder-Led → Scalable Engine
Scattered Activity → Focused GTM
Weak Pipeline → Accelerated Conversion
Existing Base → New Markets
Acquisition → Revenue Momentum
Pre-Close → Informed Investment
We measure success by pipeline created, deals closed, and enterprise value built —
not by activity or effort.
“With AmplifyGTM’s help, the discipline we’ve applied to our sales funnel has not only accelerated our growth but also solidified our position as a top performer in the eyes of potential investors.”
— CEO & Founder, Regional Managed Services Provider
“AmplifyGTM didn’t just tell us what to do — they helped us do it. Their team delivered strategic clarity and practical execution that moved the needle fast. We feel more confident, aligned, and equipped to grow sustainably.”
— Partner & Founder, Technology-Focused Private Equity Firm
The disciplines that drive repeatable revenue are the same disciplines that command premium multiples at exit. Clean ICP, pipeline independence, strong NRR, diversified revenue — these are both growth metrics and valuation drivers. Download the full whitepaper.
Practical resources built from real client work — not generic advice.
If you’re an MSP, SaaS, or B2B technology CEO ready to move from opportunistic growth to a predictable, scalable revenue system — let’s talk. We’ll start with a candid conversation about where your revenue engine stands today and what it will take to scale it.
All activity is measured through monthly scorecards tracking leading and lagging indicators — pipeline created, conversion rates, and revenue won.
We’ll be in touch within one business day.